It happens every year… Thanksgiving Day, my husband and I spend the day with family giving thanks. Friday, some of our family shop and some of our family watch football. Monday, I do most of our holiday shopping online (free shipping is nothing to ignore!). And, Tuesday we are back to the normal – right? Wrong!
In 2012, the 92nd Street Y in New York City held the first National Day of Giving to help focus attention on giving to charities in the wake of the heavily commercialized Black Friday and Cyber Monday. Since then, #GivingTuesday is becoming a tradition many families and organizations are adopting.
Has your school considered adopting the #givingtuesday tradition? Here are some thoughts to get people involved in your school’s #GivingTuesday Campaign:
- People don’t just give because their asked, they give because they are inspired. Find ways to share stories that will inspire people to get involved. This can become more than just a 24-hour event. It can become an opportunity to build awareness around your school and it’s mission.
- Try something new! #GivingTuesday might be a good time to try a new and different social media technique – like a new hashtag or the use of video throughout the campaign. Videos can be a great way to show how giving is being done in classrooms at different times of the day.
- Use #GivingTuesday as the start of a fundraising drive. This might be a great way to build momentum to start a capitol campaign.
Do you need more ideas? Visit the #GivingTuesday website for a variety of toolkits, including a social media toolkit, and case studies packets to help get your creative juices flowing. Once you have you plan in place, tag MAPSA on Facebook by using @MIcharters so we can help to share it on Facebook!