In today’s digital world, research continues to demonstrate that Facebook is the preferred word-of-mouth marketing tool for parents, teachers, students and businesses alike - this makes it the perfect place to market your charter school to prospective families. But are you employing the right tactics, or are your methods falling flat?
When it comes to getting great PR for your school, you can’t beat Facebook. After all, it’s free! Having a great Facebook page doesn’t just allow you to interact with your current families – it also serves as an excellent marketing tool to attract new families. Parents – especially moms – are on Facebook all the time, and as they consider educational options for their children, they’ll definitely be checking out a prospective school’s Facebook page. Make sure yours stands out. Here are 5 things you should be doing to make sure you have the best Facebook presence possible.