The InnovatED Blog

Connect Your Service to School Success

Posted by Becky Carlton on Sep 15, 2017 10:00:00 AM

 

Selling your goods and services to schools can be a difficult task in itself. Trying to hunt down the school principal or the right individual who can make a purchasing decision is only the beginning of the process. However, changing the buying habits of a school who has history with a previous vendor, consistency in the way they do business, and a method to their madness is a hard hurdle to overcome. So, how can a provider convert a lead to a sale when the consumer is a school?

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Topics: Marketplace, School Vendors

How Event Sponsorship Can Help You Meet Your Goals!

Posted by Becky Carlton on Aug 24, 2017 11:02:00 AM
Getting face-to-face time in front of potential clients is always a must in any marketing strategy. However, when your clientele is mostly educators, this can be an exhausting task. Educational events can be a great resource to maximize your time and money to get face-to-face time with multiple leads in one day! Defining your business goals before purchasing a sponsorship package is a must to ensure you align exposure opportunities to best fit you. Just how can event sponsorship help you increase business?
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Topics: Marketplace, Event Sponsorship

How to Make the Most of Your Event Sponsorship

Posted by Becky Carlton on Aug 9, 2017 2:39:00 PM
Deciding whether an event is worth the time and money to sponsor can be difficult. It is important to ensure you maximize your investment when choosing to sponsor an event. It is imperative that you identify your organizational goals to drive how you prepare for the event, your participation at the event and exactly how you plan to follow up.
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Topics: Marketplace, Event Sponsorship

Selling to Schools: Tips and Best Practices

Posted by Guest Author on Feb 2, 2017 5:35:00 PM

Too often, providers want to go from first contact to closing the sale with a school. Then when the sale does not go through they wonder “well, what happened, everything seemed to be going good!?” But why wasn’t it going great? I’ll tell you…you didn’t take the time to build the relationship. There's no connection from an introduction. Truthfully how can there be when there was no time taken to cultivate the relationship. In the building process you allow room for the school to establish a respect for your expertise and develop a trust in your company's capabilities and knowledge.

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Topics: Marketplace, School Vendors

Why is blogging the new marketing trend?

Posted by Becky Carlton on Nov 10, 2016 2:53:30 PM

Consumers are savvy shoppers today with endless information at their fingertips on the Internet. From price comparisons to researching products, consumers take in more information before making a purchase, especially a school that is deciding on a new service or product that could impact student learning, directly or indirectly.

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Topics: Marketplace, Marketing

Top 4 Ways to Maximize ROI with Providers at Your School

Posted by Becky Carlton on Mar 16, 2016 4:50:18 PM

Obtaining strong relationships with the providers your school partners with for products and services can sometimes be difficult. Vendors should truly be thought of as partners in helping to reach your outcomes at your school. Everything from the company you contract with for janitorial services to your accounting firm - are all equally important for your school to achieve its mission. Below is a list of the top 5 things to think about when walking through the process of choosing the best provider to meet the needs for your school. All providers should be ready and willing to be a true partner!

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Topics: Marketplace, School Vendors, RFP Process, Contracts

School Success is NOT a Destination

Success is believing that every student can and will succeed.

Discover the drive to see beyond constraints and overcome failures. The InnovatED Blog brings you insight for your school to achieve success!

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