The InnovatED Blog

How to Shoot Great School Facebook Videos on Your Phone

Posted by Buddy Moorehouse on Jul 14, 2017 7:00:00 PM

When it comes to promoting your school, Facebook is king. And when it comes to Facebook, videos are king. There’s no better way to reach current and prospective parents than through Facebook, and there’s nothing on Facebook that’s more effective or engaging than a video.

The moral of the story? You need to put more videos about your school on Facebook. Duh.

As the start of the new school year approaches, your goal should be to post at least one video every week about your school. What kind of videos? Anything interesting that’s going on at your school – anything that showcases your students, your curriculum, your innovation or your mission.

And here's the best part – it's a whole lot easier than you think. If you’ve got a smartphone in your pocket, you’ve got everything you need. 

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Topics: Facebook, Marketing

Tips and Strategies for School Facebook Pages

Posted by Becky Carlton on Jun 15, 2017 10:50:39 AM

Facebook is a prime tool for school marketing and branding. Although a school’s website is a means to convert traffic to new parents and students, a school’s Facebook page can be the primary source most times that parents even visit your website to begin with. Parents see their friends like or share your school’s posts and get curious about your school. So much so that they click on your Facebook Page to find the link to your website to check it out for their child.

So, how can schools maximize their Facebook Page to ensure families, teachers and the community stay engaged?

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Topics: Facebook, Marketing

School Websites: Keep it Simple!

Posted by Leah Theriault on Feb 1, 2017 6:15:00 PM

What is the true purpose of a website: to inform, or to promote? Well, that depends on your intended outcome. Companies selling a product can focus on promotion, of the product, perhaps including an FAQ page for customer support. Informational sites, like Wikipedia, simply provide information about whatever the user wants to learn or municipality sites that provide simply what’s going on in the community.

School websites have a challenge that is difficult to overcome in that they are trying to attract new students, but also maintain relationships with existing parents and students by keeping them informed.

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Topics: Website, Marketing

Why is blogging the new marketing trend?

Posted by Becky Carlton on Nov 10, 2016 2:53:30 PM

Consumers are savvy shoppers today with endless information at their fingertips on the Internet. From price comparisons to researching products, consumers take in more information before making a purchase, especially a school that is deciding on a new service or product that could impact student learning, directly or indirectly.

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Topics: Marketplace, Marketing

How to Increase School Enrollment by Marketing Your Academic Success

Posted by Becky Carlton on Jun 13, 2016 2:21:25 PM

School marketing has become a gregarious task these days. Deciding whether to pay for that commercial promo or billboard can be an unwavering decision while weighing whether to feature your after-school sports program or your premiere teacher. Marketing to most schools equates to how much money can we spend with minimal impact. However, there are so many approaches to marketing that don’t require you to empty your bank account, but instead challenge you to rethink your strategy on WHAT you are communicating. Have you ever considered marketing your academic growth versus proficiency as a means to increase your school enrollment?

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Topics: Enrollment, Marketing

5 Clever School Enrollment Tips and Tricks

Posted by Becky Carlton on Apr 19, 2016 2:22:10 PM

Schools use a variety of methods when it comes to marketing and enrolling students. From enrollment applications, parent outreach and marketing dollars, schools can be creative in their outreach campaigns to reach a wider market of parents and students. School enrollment can be a stressful time, so why not try a few fun new avenues to reach those potential parents and students?

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Topics: Enrollment, Marketing

How to Use Your School's Facebook Page for PR

Posted by Becky Carlton on Mar 23, 2016 11:48:30 AM

When it comes to getting great PR for your school, you can’t beat Facebook. After all, it’s free! Having a great Facebook page doesn’t just allow you to interact with your current families – it also serves as an excellent marketing tool to attract new families. Parents – especially moms – are on Facebook all the time, and as they consider educational options for their children, they’ll definitely be checking out a prospective school’s Facebook page. Make sure yours stands out. Here are 5 things you should be doing to make sure you have the best Facebook presence possible.

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Topics: Marketing, Public Relations

10 Quick Things You Can Do to Improve Your Website NOW

Posted by Leah Theriault on Mar 22, 2016 10:26:57 AM
It’s interesting – we all visit countless websites every single day. We have our favorites for fun and get frustrated with many we are required to use. No matter how comfortable we are with using (and secretly judging) the sites of others, for some reason, the thought of addressing our own is very unnerving and possibly intimidating. However, there are a number of relatively quick and easy website changes you can make now.
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Topics: Website, Marketing

5 Things to Increase Enrollment by Getting Great Free PR For Your School

Posted by Becky Carlton on Mar 22, 2016 9:42:18 AM
An essential part of any good marketing plan includes a detailed strategy to get as much good media and PR as possible for your school. It’s FREE, after all, and there’s nothing better than seeing your school and students in the local paper or featured on TV and radio in a positive light. As you’re looking at ways of increasing enrollment, here are five simple things you can do right now to get great PR:
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Topics: Marketing, Public Relations

Facebook Tips to Increase Enrollment at Your School

Posted by Becky Carlton on Mar 20, 2016 7:30:36 PM
If you are updating your News Feed, sharing all the fun stories and little happenings at your school, and listening as much as you talk, your reach and number of likes will most certainly grow. The best part about this growth is that those new Likes are more valuable to you because they are already connected to you.

Don’t be afraid to expand your reach to new parents and community members. Facebook is a incredibly powerful marketing tool, which, if you know how, allows you to target people by zip code and various other demographics, characteristics, and buying habits.

Here are a few advertising options for your school:
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Topics: Facebook, Enrollment, Marketing

School Success is NOT a Destination

Success is believing that every student can and will succeed.

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