In today’s digital world, research continues to demonstrate that Facebook is the preferred word-of-mouth marketing tool for parents, teachers, students and businesses alike - this makes it the perfect place to market your charter school to prospective families. But are you employing the right tactics, or are your methods falling flat?
In this digital age, your school’s Facebook page is an essential marketing tool--both to engage with your current families, and showcase your work for prospective families. The best way to maximize your page is to ensure you have a dedicated Facebook administrator, or team of administrators, who are uncovering the exciting happenings in your classrooms, and regularly sharing them with your online audience.
If your school does not have a Facebook page yet, you are behind the times. It is an absolute must that each school manage a Facebook page for marketing, branding, fundraising and engagement on all levels. Some schools have been dragging their feet on getting a Facebook page operational thinking it is a fad that will fade away and be taken over by some other form of social media. Although that might be true in the next 5-10 years, the moral of the story is that there is no excuse not to have a Facebook presence for your school NOW.
When it comes to promoting your school, Facebook is king. And when it comes to Facebook, videos are king. There’s no better way to reach current and prospective parents than through Facebook, and there’s nothing on Facebook that’s more effective or engaging than a video.
The moral of the story? You need to put more videos about your school on Facebook. Duh.
As the start of the new school year approaches, your goal should be to post at least one video every week about your school. What kind of videos? Anything interesting that’s going on at your school – anything that showcases your students, your curriculum, your innovation or your mission.
And here's the best part – it's a whole lot easier than you think. If you’ve got a smartphone in your pocket, you’ve got everything you need.
Facebook is a prime tool for school marketing and branding. Although a school’s website is a means to convert traffic to new parents and students, a school’s Facebook page can be the primary source most times that parents even visit your website to begin with. Parents see their friends like or share your school’s posts and get curious about your school. So much so that they click on your Facebook Page to find the link to your website to check it out for their child.
So, how can schools maximize their Facebook Page to ensure families, teachers and the community stay engaged?
Don’t be afraid to expand your reach to new parents and community members. Facebook is a incredibly powerful marketing tool, which, if you know how, allows you to target people by zip code and various other demographics, characteristics, and buying habits.
Here are a few advertising options for your school: