If your school does not have a Facebook page yet, you are behind the times. It is an absolute must that each school manage a Facebook page for marketing, branding, fundraising and engagement on all levels. Some schools have been dragging their feet on getting a Facebook page operational thinking it is a fad that will fade away and be taken over by some other form of social media. Although that might be true in the next 5-10 years, the moral of the story is that there is no excuse not to have a Facebook presence for your school NOW.
An organization built around the idea of inspiring young people to be science and technology leaders, FIRST, offers students an amazing learning opportunity. But, it also offers a valuable lesson on the pathway to successful innovation far beyond science and technology.
The foundation of FIRST is a concept called Gracious Professionalism. It’s an ideal that suggests fierce competition and mutual gains are not separate notions. FIRST also teaches kids Coopertition®, defined as displaying unqualified kindness and respect in the face of fierce competition. Coopertition means competing always, but assisting and enabling others when you can, leading to unprecedented innovation.
How does your school's brand impact your outcomes? Do parents, students and community stakeholders understand your brand and mission? Looking at the media today, it can be easy to become overwhelmed and even fatigued with trying to battle the misinformation that is continually being rolled out to the public. Branding can be a business-term that can be misconstrued in the education sector, but can have long-term impact on your school!