The InnovatED Blog

How Event Sponsorship Can Help You Meet Your Goals!

Posted by Becky Carlton on Aug 24, 2017 11:02:00 AM
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Getting face-to-face time in front of potential clients is always a must in any marketing strategy. However, when your clientele is mostly educators, this can be an exhausting task. Educational events can be a great resource to maximize your time and money to get face-to-face time with multiple leads in one day! Defining your business goals before purchasing a sponsorship package is a must to ensure you align exposure opportunities to best fit you. Just how can event sponsorship help you increase business?

  1. Increase brand exposure and awareness. Events are a great way to get people talking about you! Just remember to have a consistent message and clear branding, such as your logo, colors and banners on all signage. Attendees will be sure to talk about you after the event!
  2. Generate sales leads. Events are a great way to create a warm list of people to follow up with after the event. Especially those who drop their business cards or even sign up to win a prize. They obviously visited your booth for a reason!
  3. Strengthen relationships with customers. Sometimes one of the best intangible benefits of attending an event as a sponsor is to network with your existing customers. To have the opportunity to connect face-to-face can be an impactful reassurance to your dedicated consumers.
  4. Introduce and get feedback on specific products or services. One creative option that not a lot of sponsors take advantage of is the opportunity to introduce a new product line or service and get a feel from attendees on what their gut reaction is. This market research can be valuable in the way you market and price this new offer!

This is why flexible packages are a must at any event. Look for options that best fit your needs and don't be afraid to ask for customization from event management. Lastly, you will only get out what you put into your event sponsorship. What has been your favorite event sponsorship opportunity?

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Topics: Marketplace, Event Sponsorship

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