When it comes to promoting your school, Facebook is king. And when it comes to Facebook, videos are king. There’s no better way to reach current and prospective parents than through Facebook, and there’s nothing on Facebook that’s more effective or engaging than a video.
The moral of the story? You need to put more videos about your school on Facebook. Duh.
As the start of the new school year approaches, your goal should be to post at least one video every week about your school. What kind of videos? Anything interesting that’s going on at your school – anything that showcases your students, your curriculum, your innovation or your mission.
And here's the best part – it's a whole lot easier than you think. If you’ve got a smartphone in your pocket, you’ve got everything you need.