The InnovatED Blog

Becky Carlton

With a passion for children, community, fine arts, and education, Becky has had previous experience with non-profits and community organizations. As an avid volunteer she participates actively in the community and is a trained musician. Becky has a Bachelor’s Degree in Management with an expertise in Small Business Entrepreneurship.

Recent Posts

3 Biggest Misconceptions about School Facebook Pages

Posted by Becky Carlton on Sep 19, 2017 9:47:47 AM

If your school does not have a Facebook page yet, you are behind the times. It is an absolute must that each school manage a Facebook page for marketing, branding, fundraising and engagement on all levels. Some schools have been dragging their feet on getting a Facebook page operational thinking it is a fad that will fade away and be taken over by some other form of social media. Although that might be true in the next 5-10 years, the moral of the story is that there is no excuse not to have a Facebook presence for your school NOW.

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Topics: Fundraising, Facebook, Branding, Marketing

Connect Your Service to School Success

Posted by Becky Carlton on Sep 15, 2017 10:00:00 AM

 

Selling your goods and services to schools can be a difficult task in itself. Trying to hunt down the school principal or the right individual who can make a purchasing decision is only the beginning of the process. However, changing the buying habits of a school who has history with a previous vendor, consistency in the way they do business, and a method to their madness is a hard hurdle to overcome. So, how can a provider convert a lead to a sale when the consumer is a school?

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Topics: Marketplace, School Vendors

How Event Sponsorship Can Help You Meet Your Goals!

Posted by Becky Carlton on Aug 24, 2017 11:02:00 AM
Getting face-to-face time in front of potential clients is always a must in any marketing strategy. However, when your clientele is mostly educators, this can be an exhausting task. Educational events can be a great resource to maximize your time and money to get face-to-face time with multiple leads in one day! Defining your business goals before purchasing a sponsorship package is a must to ensure you align exposure opportunities to best fit you. Just how can event sponsorship help you increase business?
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Topics: Marketplace, Event Sponsorship

Build an Effective Rubric for Selecting a New Vendor

Posted by Becky Carlton on Aug 16, 2017 3:34:44 PM

Utilizing a rubric when selecting a new vendor for you school can help with your decision-making process. It provides clear criteria and allows flexibility in establishing importance on various aspects which can create thoughtful conversation amongst staff on whether to choose a vendor for service. The criteria you choose to analyze a specific product or service around is key to guiding additional questions and/or inspiring new approaches. Consider the following criteria before you hire a new vendor at your school!

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Topics: School Vendors

How to Make the Most of Your Event Sponsorship

Posted by Becky Carlton on Aug 9, 2017 2:39:00 PM
Deciding whether an event is worth the time and money to sponsor can be difficult. It is important to ensure you maximize your investment when choosing to sponsor an event. It is imperative that you identify your organizational goals to drive how you prepare for the event, your participation at the event and exactly how you plan to follow up.
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Topics: Marketplace, Event Sponsorship

Tips and Strategies for School Facebook Pages

Posted by Becky Carlton on Jun 15, 2017 10:50:39 AM

Facebook is a prime tool for school marketing and branding. Although a school’s website is a means to convert traffic to new parents and students, a school’s Facebook page can be the primary source most times that parents even visit your website to begin with. Parents see their friends like or share your school’s posts and get curious about your school. So much so that they click on your Facebook Page to find the link to your website to check it out for their child.

So, how can schools maximize their Facebook Page to ensure families, teachers and the community stay engaged?

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Topics: Facebook, Marketing

Healthy Goodbyes for Your Students

Posted by Becky Carlton on May 25, 2017 2:27:30 PM

 

It is hard to say goodbye. Saying goodbye is also healthy and necessary to provide the opportunity for closure for students at the end of the school year. Although it can be painful for both adults and students, healthy goodbyes help transition into the summer and next school year. If you avoid the opportunity to say goodbye with your class, it can have a negative impact on separation in the future among students.

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Topics: Student Relationships, Classroom Management

Tips and Strategies for Working with Challenging Behaviors

Posted by Becky Carlton on May 10, 2017 5:00:00 AM

There are endless strategies and techniques with working with students who display challenging behaviors. And although challenging behaviors can be frustrating at times, it can also be rewarding when you are able to use these disruptions as a learning opportunity and change behaviors. 

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Unraveling the Ball of Learning: Improving Parent Communication

Posted by Becky Carlton on Mar 23, 2017 6:00:00 AM

While schools across Michigan serve a diverse array of students from urban to rural cities, no school is exempt from at-risk students. Most charter schools would even say the majority of students fit this mold. These children may be facing hunger, homelessness or even poverty-related trauma. Additionally, students today face more stress than any other generation. Whether it is stress caused by pressure to succeed in school or stress caused by living in poverty and exposed to traumatic events, it impacts their life and their education.

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School Collaboration with Parents

Posted by Becky Carlton on Mar 16, 2017 6:00:00 AM

A lot of families have experienced stress and traumatic events throughout their life. Some may have experienced stress caused by the economic downturn and constant fear of income, access to food and shelter, witness to physical and emotional abuse, or in some instances, the victim of severe abuse themselves. Due to these circumstances, many parents and guardians share similar challenges in raising a family, yet can often times feel alone in their daily battles. How can schools increase collaboration and communication with families?

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Topics: Parent Communication, Parents

School Success is NOT a Destination

Success is believing that every student can and will succeed.

Discover the drive to see beyond constraints and overcome failures. The InnovatED Blog brings you insight for your school to achieve success!

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