If your school does not have a Facebook page yet, you are behind the times. It is an absolute must that each school manage a Facebook page for marketing, branding, fundraising and engagement on all levels. Some schools have been dragging their feet on getting a Facebook page operational thinking it is a fad that will fade away and be taken over by some other form of social media. Although that might be true in the next 5-10 years, the moral of the story is that there is no excuse not to have a Facebook presence for your school NOW.
Selling your goods and services to schools can be a difficult task in itself. Trying to hunt down the school principal or the right individual who can make a purchasing decision is only the beginning of the process. However, changing the buying habits of a school who has history with a previous vendor, consistency in the way they do business, and a method to their madness is a hard hurdle to overcome. So, how can a provider convert a lead to a sale when the consumer is a school?
Utilizing a rubric when selecting a new vendor for you school can help with your decision-making process. It provides clear criteria and allows flexibility in establishing importance on various aspects which can create thoughtful conversation amongst staff on whether to choose a vendor for service. The criteria you choose to analyze a specific product or service around is key to guiding additional questions and/or inspiring new approaches. Consider the following criteria before you hire a new vendor at your school!
Topics: School Vendors
Facebook is a prime tool for school marketing and branding. Although a school’s website is a means to convert traffic to new parents and students, a school’s Facebook page can be the primary source most times that parents even visit your website to begin with. Parents see their friends like or share your school’s posts and get curious about your school. So much so that they click on your Facebook Page to find the link to your website to check it out for their child.
So, how can schools maximize their Facebook Page to ensure families, teachers and the community stay engaged?
It is hard to say goodbye. Saying goodbye is also healthy and necessary to provide the opportunity for closure for students at the end of the school year. Although it can be painful for both adults and students, healthy goodbyes help transition into the summer and next school year. If you avoid the opportunity to say goodbye with your class, it can have a negative impact on separation in the future among students.
There are endless strategies and techniques with working with students who display challenging behaviors. And although challenging behaviors can be frustrating at times, it can also be rewarding when you are able to use these disruptions as a learning opportunity and change behaviors.
While schools across Michigan serve a diverse array of students from urban to rural cities, no school is exempt from at-risk students. Most charter schools would even say the majority of students fit this mold. These children may be facing hunger, homelessness or even poverty-related trauma. Additionally, students today face more stress than any other generation. Whether it is stress caused by pressure to succeed in school or stress caused by living in poverty and exposed to traumatic events, it impacts their life and their education.
A lot of families have experienced stress and traumatic events throughout their life. Some may have experienced stress caused by the economic downturn and constant fear of income, access to food and shelter, witness to physical and emotional abuse, or in some instances, the victim of severe abuse themselves. Due to these circumstances, many parents and guardians share similar challenges in raising a family, yet can often times feel alone in their daily battles. How can schools increase collaboration and communication with families?