Facebook is a prime tool for school marketing and branding. Although a school’s website is a means to convert traffic to new parents and students, a school’s Facebook page can be the primary source most times that parents even visit your website to begin with. Parents see their friends like or share your school’s posts and get curious about your school. So much so that they click on your Facebook Page to find the link to your website to check it out for their child.
So, how can schools maximize their Facebook Page to ensure families, teachers and the community stay engaged?