It’s November and Thanksgiving is right around the corner. With it, comes lots of turkey, Black Friday shopping, Cyber Monday deals, and #GivingTuesday.
#GivingTuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy, with events throughout the year and a growing catalog of resources.
Last month, I shared with you some thoughts on starting a #GivingTuesday campaign at your school. Now, I’m sharing 5 tips on implementing a #GivingTuesday campaign.
- Draft a quarterback
Identify a point person to execute a plan and collect findings that can help you plan for next year. This doesn’t have to be your main fundraising person—it could be anyone who has time, or is passionate about the event. Have them recruit a team of volunteers/super supporters to help them organize activities, communicate the message, etc. You can give this group a title, like “#GivingTuesday Advisors.
- Schedule It
In the weeks leading up to #GivingTuesday, which falls on November 28, schedule out reminders and posts that communicate to your audience how they can get involved. Try using HooteSuite or Buffer to schedule Tweets and Facebook posts. You can even plan out emails and flyers for students to take home.
- Use a Multi-Channel Communication Approach
Texts, emails, Friday Flyers and social media posts all help potential donors see your #GivingTuesday campaign. Make sure your call-to-action is simple by asking donors to give using simple instructions.
- Make It Easy for Donors To Give In Seconds
If asking for physical goods donations (i.e. school supplies), make sure to have a simple list of the items you are requesting. If asking for monetary donations, incorporate a donate button on your website that will go to a secure, mobile-friendly donation page designed for your #GivingTuesday campaign. Whatever you do, make sure to include a message (maybe even a video) that shows the positive impact of giving and the effect it will have on your school.
- Thank and Encourage Donors Through Posts
Make sure to post updates on Facebook, thanking donors for their contribution and letting others know how easily they can donate to your #GivingTuesday campaign. Provide potential donors the option to give by clicking the donate button on your Facebook page.
For more information about #GivingTuesday or to get ideas for your campaign, visit www.givingtuesday.org/organizations.